Are you waiting to buy your next tablet? It may be an idea to wait until the second quarter of the year, where we expect to see Apple release three new iPad devices.
Ming-Chi Kuo, an Analyst for KGI Securities, has reported in 9to5Mac that Apple are set to introduce a 12.9 inch, 10-10.5 inch and 9.7 inch version of their renowned tablets into the market. The two larger sizes will utilise a new A10X chip as a power source while the smallest of the range will opt for a Samsung manufactured A9 processor. These claims were highlighted in Kuo’s previous report in August 2016.
All of this seems to point to the arrival of the next generation iPad Pro, alongside a higher market version of iPad Air 3 with the smallest model of the range (expected to replicate the iPad Pro in terms of size) said to contain less expensive hardware – ensuring it comes to market at a lower price for broader appeal. It is interesting to note that as yet there does not appear to be a model to follow the 7.9 inch iPad Mini 4 from September 2015.
The question arises as to whether this is positive for business? KGI makes reference to the reduction in sales from 35 to 37 million devices being half of what was witnessed in 2016 and that Apple should have the capability to reduce the cost of production, while increasing its selling price.
It has been noticed however that Apple has been slow to make software improvements and entice customers with new innovations in their iPads of late. With this in mind, as well as the influx of Android tablets in the market (making up 65 per cent of the global market in the second quarter of 2016), the company may struggle to maintain a respectable position in the market this year
To add to this, the emergence of various 2-in-1 laptops this year could see Apple struggle to compete. Models include, Dell’s new XPS 13 with Lenovo and Acer also bringing competitive new models to market. It’ll be an interesting year for Apple as competitors emerge strong.