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Best iPhone yet to come says Tim Cook as iPhone turns 10 in 2017

Published: 09/01/2017 by Comments

Best iPhone yet to come says Tim Cook as iPhone turns 10 in 2017

Tim Cook is proud to announce that the “best” of what the iPhone can offer is yet to emerge as the smartphone celebrates 10 years in the market.

The phone was first released on the 9th January 2007 by Steve Jobs at a Macworld event that took place in San Francisco, USA.  The description given of the new device, by the late co-founder of Apple, was that is portrayed three products in one central device – ““a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device”.

After 10 years Apple is now declaring that phones to follow will be updated and more advanced than those in the original series in 2007.  These updates are thought to include the much anticipated iPhone 8.  Tim Cook tells us “iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live.  The iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

Phil Schiller, Head of Marketing for Apple emphasised the same points as Cook, “iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health,” he said. “iPhone has become all of these things and more. And I believe we are just getting started.”

The iPhone8, due for release in September of this year according to rumours, is said to revealing more updated features than any previous launch of the smartphone. Changes will include a revised screen, potentially taking up the whole front section of the device, a removed home button and new technological features. The new phone will be Apple’s 10th edition making it a perfect fit for the company’s 10th Anniversary celebrations this year.

Until recently Apple hasn’t focussed on its history or anniversaries, however of late it has marked both the 40th Birthday of Apple and the 30th Anniversary of the Mac – in both instances with coinciding advertising campaigns.


Colette Lamb
News article by:
Colette Lamb

A business sector writer with over 15 years of experience working in the marketing, commerce and law sectors' internationally and in the UK. Interests include composing music and other creative communications such as art and dance therapy.



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