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Brits are losing a reported £322 by not switching to a better broadband deal

Published: 11/01/2017 by Comments

Brits are losing a reported £322 by not switching to a better broadband deal

Do you think you may be able to get a better deal on broadband?

It appears from an interview conducted by, involving the interviewing of a selection of households across the UK – that up to half had not researched the market for the best possible deal over the last five years.  It seems that an additional 35% of households had only made a transition once during the same time frame – losing out on considerable sums of money.

Interestingly, when household decision makers were offered, in a hypothetical scenario, the chance to receive an equivalent amount of money to leave their current provider close to 74% agreed in order to have the cash instead.

In a comment regarding the research findings, Dan Howdle – an expert in consumer telecoms with (the deals comparison website) explained: “Like switching energy provider, switching your broadband deal at the end of your contract is clearly perceived as a hassle. How else could it be that most of us don’t bother, even though we’re losing considerable sums of money as a result?

“Thanks to recent changes in the rules courtesy of Ofcom, switching broadband deal is not only incredibly quick and easy, it’s also seamless and painless. The whole process now takes less than fifteen minutes either online or on the phone. Fifteen minutes to save £322 per year on average? For most of us, that would constitute the highest-earning quarter of an hour of our entire lives.”


Colette Lamb
News article by:
Colette Lamb

A business sector writer with over 15 years of experience working in the marketing, commerce and law sectors' internationally and in the UK. Interests include composing music and other creative communications such as art and dance therapy.

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