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Consumers feel superfast broadband speeds are unattainable in their area

Published: 22/11/2016 by Comments

Consumers feel superfast broadband speeds are unattainable in their area

A new survey has revealed that most consumers are far from content with the connection speeds they receive from their broadband internet providers.

The survey, published today by ViaSat has shown that despite government initiatives aimed towards improving speeds and broadband availability, people are still unhappy with the level of service their broadband suppliers provide.

From a study of 2,012 adults based within the UK, it found that a massive 72% of consumers felt underwhelmed by the level of commitment the government has given towards actually improving broadband speeds for their area.

Neil Fraser, head of space and comms, ViaSat UK remarked “Despite the Government’s best efforts to roll-out superfast broadband across the UK, it still has an uphill perception battle to fight. According to the survey, British consumers see themselves as a nation that is disconnected, which is in stark contrast to the Government’s own statistics showing the vast majority have access to superfast services today.”

Broadband consumers believe that in these modern times transfer speeds should be at an average of 60Mbps, which is six times the minimum speed rate set out by the governments’ ‘Universal Service Obligation’; and 2.5 times faster (24Mbps) than the government’s superfast broadband commitment. Less than 50% of survey respondents believed they have access to superfast broadband in their local area.

Neil Fraser said: “The survey highlights the average consumer believes rural areas will always take a backseat to busy cities and towns. However, consumers clearly recognise internet connectivity as critical to the economy.”

This survey highlighted that 77% of consumers believe that superfast broadband efforts are unfairly focussed towards London and the South-East, this opinion jumps significantly in the North of England and Scotland to 85% & 87% respectively.

“This disruption doesn’t have to mean digging trenches and waiting months for construction to be scheduled and completed, Technologies including satellite broadband are now increasingly capable of offering the speed and coverage that the UK needs, both now and in the future.” said Frazer.

Frazer added: “This is all the reason for the UK Government to show not only if and how they are reaching 90% of the population today, but even more importantly how they plan to reach 100% of the nation in the future,”



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