Google is keen on starting a partnership with both MasterCard and Citigroup in order to enable Android mobile phones users pay for their calls by using a method called ‘near-field communications’ (NFC).
This partnership presents itself as a serious step, the first being an NFC system that was already installed on a Nexus S handset. Not only Google got interested in this sort of payment. Apple appears to have the same interest in “NFC” chips for its ‘next in line’ releases.
The Wall Street Journal said about the matter: “The planned payment system would allow Google to offer retailers more data about their customers and help them target ads and discount offers to mobile-device users near their stores. Google isn’t expected to get a cut of the transaction fees.”
There could be new applications available to help credit card users make transactions via their mobile phones. Eric Schmidt, Google’s Chief Executive revealed Google’s intentions of improving the mobile phone’s knowledge of its possessor. Advertisements about location or shopping history can be easily constructed. Mr. Schmidt was also adamant about the possibility of making payments by only using a cellular phone.
Japan has already been using NFC for a few years. There have already been talks made by Everything Everywhere concerning this type of system to be used in the UK, in cooperation with Barclaycard. O2 will also develop a mobile transaction application.
Google wants to create a better function of their ads and have more success by accessing mobile shopping. Apple is still reluctant to use such a technology like NFC on their next iPhone. It is still considered new and not yet worthy of mass inclusion in their products.