Windows users are well aware of the way Microsoft markets its new products, it’s something that they have become accustomed to over the years. However, its latest venture is becoming increasingly frustrating to Windows users.
People have started making complaints against Microsoft claiming that they are almost being forced to install the new Microsoft Personal Shopping Assistant (PSA). Customers are being bombarded with continuous pop-ups from the taskbar.
The software is a year old, and it’s a price comparison application which helps customers compare the price of products that they are interested in. Microsoft doesn’t appear to be concerned whether or not users actually want to compare prices or just shop in peace. Apparently the pop-up won’t stop until it is installed.
Customers are being forced to install the extension and then leave a negative review and then uninstall it.
It is strange surprise that Windows didn’t predict that this wasn’t going to be a success, forcing someone to do something has never been an effective strategy.
This is not the first time that Microsoft has pulled such as stunt. In mid 2016, Microsoft users were bombarded with notifications warning them that Google Chrome is draining the battery power on their device that instead they should install the Microsoft Edge browser.
Microsoft is so aggressive in their marketing tactics that they will even condemn their own products to promote one of their latest products. This is what they did with Windows 7 so that they could make the transition to Windows 10.
Customers are becoming increasingly frustrated by their marketing tactics; Microsoft might need to change its strategy before it begins to lose customers.