Samsung are very much anticipating that the next smartphone, the flagship Galaxy S8, will be as popular in the market as the Galaxy S4.
The firm hopes that sales will exceed 60 million as the device hits the market mid-April, according to a report in The Investor – who has heard anonymous reports that parts are being supplied in line with those expected shipment figures.
The goal is considered a bold one and exceeds sales of last year’s Galaxy 7 (with shipment figures of 48 million devices) and Galaxy S6 and S5 – which shipped at volumes of 45 million per model.
The hoped for figure was exceeded however in 2013, with sales of the Galaxy 4 reaching more than 70 million and the popular Galaxy S3 selling 65 million units.
The firm will be hoping that the unfortunate situation with the Galaxy Note 7 is a thing of the past and that the Galaxy S8 will not be prone to ‘exploding’ like its counterpart – inspiring confidence in consumers to buy it. If rumours are correct then the device is expected to arrive boasting a 5.1in 2K curved AMOLED screen, by Qualcomm’s – incorporating a Snapdragon 835 chip and Android 7.0 Nougat.
The new Galaxy S8 is said to be doing away with a headphone jack, replacing it with a USB-C and will be the first in its series to incorporate a built-in AI assistant equivalent to Siri.
The report by The Investor also suggests that Samsung plan a launch event after the MWC, “as the release date of the S8 has been postponed to mid-April, Samsung seems to have set a more ambitious goal than before to make up for the loss caused by the Note model, which has so far led Samsung’s smartphone business every first quarter”.