Broadband provider Plusnet have revealed that reality TV show The Apprentice has caused a record rise in traffic to BBC’s Iplayer.
The media player, which allows viewers to catch up on shows they’ve missed for free, saw a sudden surge in visitors on Thursday evening, a day after The Apprentice originally aired.
An estimated 2,000 users logged onto the site, a 50% increase when comparing the figures to May 2007, when The Apprentice was being broadcast at the same time as the Premier League, according to a data graph posted on a recent Plusnet blog (www.plusnet.com).
With other popular shows like Robin Hood, Doctor Who and the Shanghai Grand Prix this weekend, Plusnet expects another spike in traffic as users rush to catch up on the latest TV.
As people struggle to include their favourite shows within their weekly routine due to longer working hours and other commitments, this latest research shows that more and more users are looking to the Internet to stay up-to-date. BBC isn’t the only broadcaster to offer this kind of service, Channel 4 has its own ‘On Demand’ facility which allows visitors to view programmes for free up until a week after it’s aired, although they can purchase earlier shows and complete series. ITV also allows viewers to play catch up with the ITV player. Although these features are useful, broadband providers are warning that users need to be aware of their download limits to avoid going over their monthly allowance.