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The Holiday Season sees PlayStation 4 sales figures rise 53.4 million

Published: 05/01/2017 by Comments

The Holiday Season sees PlayStation 4 sales figures rise 53.4 million

In a statement on Thursday, Sony confirmed that the PlayStation 4 console was a big hit over the holiday season, with 6.2 million units sold – creating a global unit sales total of 53.4 million since its launch three years ago.

The figure indicates a 9 per cent increase compared to the 5.7 million units sold in the previous year.  The figures were taken from sales between 20th November and 1st January, with an interim update on 7th December revealing sales in excess of 50 million by that date alone. It however makes sense to note that these figures are taken from the holiday season, so they will incorporate a proportion of sales that had occurred.

PlayStation 4 software was sold by the millions over the holiday period in 2016, with figures showing sales in excess of 50.4 million copies accessed via retail stores or by digital download.  In a press release on Thursday, Sony Interactive Entertainment Global Chief Executive Andrew House tells us, “we will aim to continue the momentum this year by broadening the PS4 title portfolio, further enriching the revolutionary gaming experiences on PlayStation VR and high quality gaming experience on PlayStation4 Pro*6, while also expanding network services.”

The gaming sector is an important one for Sony with the PS4 console, released in November 2013, being an especially important device for the company. Performance in other sectors, such as smartphones, has been less successful but the company continues as a leader in the gaming world – ahead of contenders Microsoft and Nintendo in sales.

Sony is keeping itself ahead of the game with its PS4 after releasing to market a slimmer line model of the device and also the PS4 Pro which boasts more power than the original model.  Sony also showcased the PlayStation VR – a PS4 compatible virtual reality headset.

Although Sony have not release official sales figures for the device, President of Sony Interactive Entertainment Europe, speculated that it could sell “hundreds of thousands”.

The huge Japanese company and gaming market leader may face stiff competition in 2017 with the release of Nintendo’s new console, Switch, which is to be launched in March, as well as Microsoft’s new Xbox expected to be launched later in the year.

Colette Lamb
News article by:
Colette Lamb

A business sector writer with over 15 years of experience working in the marketing, commerce and law sectors' internationally and in the UK. Interests include composing music and other creative communications such as art and dance therapy.

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