Virgin Media released news of plans to connect 4,500 homes and business to its fibre optic network in Louth, Lincolnshire.
The plans are part of Project Lightning, a pre-existing scheme to add 17 million ultrafast fibre broadband users to its database by 2019. The Louth phase of the project is expected to be completed by the close of 2017.
The upgrades will see households operating with speeds up to 200Mbps, which Virgin Media explains is in excess of two-and-a-half times the speeds available via Sky, TalkTalk and BT.
Businesses in receipt of new ultrafast connections are said to see speeds of up to 300Mbps. Virgin Media commented on this by saying that these speeds are four times quicker than what competitors can offer.
Dr Jo Dutton, Regional Director for the Midlands and East at Virgin Media, said: “We’re delighted to be expanding our network to 4,500 more homes and businesses in Louth.
“Residents will soon be getting the high-speed connectivity and top-notch TV they deserve. We urge residents to come together and register their interest - your street could be next.”
Victoria Atkins, MP for Louth and Horncastle, went on to explain that strong connectivity was “vitally important” for her constituents.
“It is fantastic news that homes and businesses in the area will soon be able to enjoy faster connectivity speeds,” she said.
The news arrived just after Ofcom reported numerous complaints regarding Virgin Media performance in the third quarter of 2016.
However, the sector witnessed an average of 20 complaints per 100,000 consumers – with Virgin Media receiving only 11 for the same number.