Virgin Media is the first to announce the availability of the new 3D TV, beating Sky to the punch. The new service offers on-demand movies in three-dimensional format powered by FilmFlex. Sky later announced their new line-up for its 3D channel.
Virgin Media and Sky are pay-tv giants in the UK with a notable history of competition between the two. Sky had captured the media spotlight with its intended launch of its 3D channel on October 1; however, it was Virgin Media that went live on September 28.
3D Movies on Demand, the name given the service by Virgin Media, offers access to 3D versions of movies to customers with the aid of a 3D-enabled television box, V+ or V HD receiver and 3D glasses. Cindy Rose, Virgin Media Executive Director of Digital Entertainment, said, “We are really excited to bring a taste of 3D to our customers in the comfort of their own homes.” Rose also said, “we have already seen with the take-up of high definition programs, viewers are continually looking for new ways to experience their favorite shows”. Currently the only film available through the service is “Street Dance”, Virgin Media will add a variety of movies in the coming months.
On the competitor’s front, Sky’s 3D channel will be available in homes free of charge to Sky + HD customers on October 1. Sky’s first 3D sporting event broadcasted will be Ryder Cup, airing on the initial launch day. Each week, the company plans to offer at least three live sporting events on the channel, which includes Barclays Premier League Football, boxing and Rugby Union’s Autumn Internationals.
In addition to the sporting line up, Sky has long list of Movies to offer on their 3D channel including, “Alice in Wonderland”, “Bolt” and “My Bloody Valentine”. Also, in the line up are more recent pay per view films.
Find out more about Virgin Media and 3D television