All new virgin customers will be using the EE network when they sign up for a contract; BT acquired EE in 2015 for £12.5bn. The deal will be available until 2021 and will include both data and voice services. This marks the continuation of a previous deal that Virgin had with EE.
Managing Director for Virgin Mobile Peter Kelly stated:
“The EE network will provide our customers with a better quality of service.”
According to a report featured in the Telegraph, Three were also bidding for the same deal and lost to Virgin. How they will react to this loss has yet to be revealed.
Mr Kelly stated:
“This dynamic combination is the recipe for success. It will provide Virgin Media with more control within the market as well as the ability to deliver exceptional services to the UK mobile market. Virgin mobile customers want plans with a lot of data, fast speeds and flexibility. This is what we intend on continuing to deliver.”
BT is excited about the new venture and says that working with Virgin will assist in strengthening their network.
Virgin is the largest telecommunications provider in Europe; BT appreciates the increased level of productivity that Virgin Media will bring.