Virgin Media has announced a new identity and logo for its digital TV channel Bravo.
According to Media Week, the company, which offers TV, home phone and fiber optic broadband services, has revamped the channel identity as it gets ready to launch its new schedule. The introduction of the new identity, created by an in-house team, will coincide with the broadcast of new shows, including Spartacus: Blood and Sand.
At the heart of the changes are a number of images, that show the new Bravo logo travelling down a series of streets.
Scott Russell, Head of Creative at Virgin Media Television, said that the new identity of the channel reflects the premium contents the channel provides, and its ambitions. He also said that the new ‘Home of the Brave’ tagline is a “philosophy that will keep evolving in the future”.
Earlier in the month, Virgin Media claimed that its on-demand TV service received around 200 million viewers between January, February and March. More than two million homes are now regular users of this platform.